The concept behind our logo is informed by our commitment to preserving each coffees “Terroir”with a careful and light touch during the roasting process and communicating each roast level accurately.

The scale represents the roast level of each coffee visually to help you choose the coffee that best suits your taste preference.

The 5 shapes connected with a bar at the bottom represent our 5 roast levels

If you buy a coffee roasted at the left -1 dot level on the scale – it will be bright and snappy and retain its fruity acidity.

A coffee roasted to the middle dot – 3 dot level on the scale – will generally be soft with a heavier body and little or no discernible acidity.

A coffee roasted to the far right – 5 dot roast level on the scale – will be heavy bodied with very dark and smoky roast notes – its terroir having  been roasted away and replaced with roast attributes.

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