The collaboration with Liga Masiva has been an interesting journey.
The first meeting between Emily and I took place at one of our front tables at the Roasteria. Over the course of a few weeks, we had a few more meetings and her idea was turned into the framework of a business model sketched out on a napkin. A partnership was formed with Laveggio Roasteria supplying the green coffee and artisan roasting expertise and Emily launched Liga Masiva.
I sample roasted and cupped greens that Emily brought back from the Dominican Republic – chose one – and started developing roast profiles. The work was time-consuming but rewarding. I believe the project was an excellent example of the Direct Trade model and true artisan roasting.
We are sad to see this collaboration end and the project move out of the area to Brooklyn.
We wish Liga Masiva all the best.